How Can Google Ads Help You Advance Your Business Goals?

In the world of business, Google Ads can be a very important tool in helping drive customers to your website, marketing your product, and getting sales. In this article, we’ll explore how Google Ads can help you advance your business goals.

What is Google?

Every day, billions of users rely on Google to help find information online using their powerful and popular search engine. Google is a California-based, multinational internet that also provides Gmail, their popular email service, as well as Google news, Google shopping, and serving as a video and images platform as well. Google is the most visited website. On any given month, Google will be visited over 85 billion times (Similarweb, 2022). With all this traffic, a very useful service they offer is Google Ads.

What is Google Ads?

Google Ads works by showing online advertisements to the billions of people who search on Google for a product or service. The platform leverages technology to allow businesses to create targeted advertisement campaigns. Google Ads also offers a variety of reporting tools that help businesses fine-tune their ads to make them more successful. Google processes over 100,000 searches every single second equaling to over 8.5 billion searches a day. Google Ads can help you advance your business goals by building awareness of your brand through targeted Display Ads that appear in Google’s search results, on websites that participate in the Google Display Network, and on YouTube.

How Google Ads Works

Google Ads uses auction-based pricing, where you as the advertiser select a maximum bid amount you’re willing to pay for a click on your ad. The higher the bid, the better the placement. Google Ads displays your ad to potential leads or customers who are interested in the product or service they are searching for. Advertisers bid on search terms, or keywords, and the winners of that bid are placed at the top of search results pages, on YouTube videos, or on relevant websites, depending on the type of ad campaign selected.

You have three options for bidding:

Cost-Per-Click (CPC)
The amount you pay for each click on your ad.

Cost-Per-Mile (CPM)
The amount you pay for one thousand ad impressions, which is another of saying an ad displayed to a thousand people.

Cost-Per-Engagement (CPE)
Amount you pay when someone takes a predetermined action with your ad.

Google Ads also considers several factors, including the quality of your ad, the relevance of your ad to the user’s search query, and the amount that you are willing to pay per bid.

How Much Does Google Ads Cost?

The amount that small businesses spend on PPC varies widely. Some spend $1,000 – $3,000 on Google Ads per month. The average cost-per-click in Google Ads is between $1 and $2 on the Search Network. The average cost per click on the Display Network is under $1.

The cost for using Google Ads really depends on a number of factors, including the competitiveness of the words or phrases, known as “keywords”, that you are trying to target, the location of your target audience, and the type of ad you want to create. An advertiser has the ability to control the overall Google Ads budget and create effective tactics like ad scheduling, geotargeting, and device targeting.

According to Google, advertisers make $8 for every $1 they spend on Google Ads, making it a very effective tool to consider in order to advance your business goals.

Types of Google Ads to Advance Business Goals

As the leading search engine, Google receives millions of queries each day from people around the world. To help businesses connect with potential customers, Google offers a variety of advertising options that can help you advance your business goals by driving qualified leads through online, in-app, in-person and over-the-phone sales.

Google Search Result Ads

The most popular type of Google ad is the search ad, which appears in the results of a user’s search query. When someone types a relevant keyword into the search bar, your ad has the chance to appear alongside the organic search results. Search ads are highly targeted as they are based on the specific keywords that the user has entered. This also includes Google Shopping Ads which allows businesses to promote their products through Google’s search engine. Google Shopping Ads appear alongside traditional text ads and can be targeted to specific users based on shopping habits. Google search result ads can advance your business goals by influencing consideration of your products and services through increase brand awareness and reputation management.

Google Display Ads

In addition to search ads, businesses can also purchase display ads, which appear on websites that are part of the Google Display Network. These ads, also known as “banner” ads can be still or moving images in a number of different file formats. Display ads come in a variety of sizes and can be targeted to specific demographics and interests.

Google Video Ads

Google Ads also offers businesses the opportunity to reach potential customers through YouTube, the largest video-sharing site in the world. Google Video Ads appear on video partner sites, apps, and games on YouTube and Google Display Network. They can be skippable or non-skippable, and they can appear before, during, or after the video content. Google video ads are a powerful way to reach your target audience with engaging video content.

Google App Ads

If you have an app for your business, Google App Ads provides a way to promote your app to potential users. Google App Ads promotes your apps across Google’s vast properties including Search, Google Play, YouTube, Discover on Google Search, and the Google Display Network. Unlike the previous Google Ad services mentioned, Google App Ads does not require design an ad ahead of time. Instead, you supplement ad text ideas, images, videos, and assets from your app’s store listing to design a variety of ads across several formats and networks.

How To Start Using Google Ads

Do It Yourself

Anyone with access to the internet can use Google Ads. You can visit: ads.google.com and follow the prompts and instruction to setting up an account. Information will include location, billing, website information.

Hire a Google Ad Expert

If you want to skip the hassle of implementing a digital advertising campaign that works, you can hire a Google Ad Expert. There are many resources online available where you can find experts to help you create and manage effective campaigns such as agencies, freelancers, local SEO experts, etc.

In Conclusion


Whether you’re looking to increase brand awareness, drive more leads or sales, or simply improve customer loyalty, Google Ads has the potential to help you get there. By using the different types of Google Ads, businesses can connect with potential customers at every stage of their customer journey.

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