In this article, you will find 5 top performing Google display ad sizes that get clicks, according to Google. These common and important ad sizes will make it easier for you to plan your next online advertisement campaign for yourself or a client. You will also be able to download a template for each ad size. If you’re in need of digital advertising graphic design services, feel free to contact me! I’d be glad to help.
What are Google Display Ads?
Display advertising is a technique for luring a website’s, social media platform’s, or other digital medium’s audience to take a particular action. Commonly referred as “Banner Ads”, these frequently consist of text-based, picture, or video ads that nudge viewers to visit landing pages and take action such as making a purchase or signing up for a newsletter.
Display ads can include advanced features like video, audio, or other elements that encourage viewers to interact and engage with the content. These types of ads are also known as Rich media advertisements. However, the majority of ads are what are known as “Standard Banners” which are simple banners of gif, jpeg or HTML5.
What Google display ad sizes work best?
There are many different sizes and possibilities with design in mind for a great online advertising campaign. Google has standard ad sizes and each of them works differently. It’s important to consider the ones that work best for your web page and track their performance. Also, the Interactive Advertising Bureau (IAB) has created standardized guidelines on banner sizes, which work across all advertising networks, including the Google Display Network (GDN). The sizes listed on this article are all IAB approved.
So what are the most common and top-performing banner ad sizes according to Google? See the list of the top Google ad sizes below, which are graded from 1 to 5 with 1 being the best, based on performance. Also there is .PNG file and .PSD file for each size ad that you can download and begin to use on your next digital advertising campaign:
Ad Sizes with Templates
1. Leaderboard – 728 x 90
Known as the “Leaderboard” for good reason, this type of advertisement leads the ad size pack as it is widely used, especially on forums and frequently found above the navigation bar. Due to its size, it is more noticeable and draws the viewer’s attention right away. According to Google, this ad size tends to have more ad inventory available from advertisers. This size also works great when used with tablet-optimized pages.
2. Large Rectangle – 336 x 280
An appropriate size that offers effective performance if placed in sidebars and main content. This is a very noticeable ad, which is why it is a common choice for most publishers. This size also tends to have more ad inventory available from advertisers and is a top-performer when embedded within text content of a website or at the end of articles.
3. Medium Rectangle – 300 x 250
This advertisement, often known as the “Medium Rectangle,” is highly regarded by a majority of online retailers and publishers. It performs well when positioned in the sidebar and between organic content, so it might draw in a larger audience. Medium rectangle ads are one of the most common mobile ad formats in use today because they are able to fit in many spaces online.
4. Mobile Banner – 300 x 50
This ad size is known as a Mobile Banner or Smartphone Banner. It’s a very mobile-friendly ad that fits larger mobile phone screens at the top or bottom of the screen. If your website receives a good amount of visitors from smartphone users, this ad size is a must.
5. Wide Skyscraper – 160 x 600
This ad size is typically placed at the top or middle of publisher websites. It performs well if used along sidebars of webpages. They are popular with various blogs because of the natural design of a blog allowing a 160×600 to be placed in their side navigation or beside content and comments. From a branding perspective, this ad size is considered by most advertisers as a strong performing ad unit.
Google Display Ad Size Tips
If you are new to creating banners ads, or maybe you want to improve your ad performance, here are some tips that Google has provided:
• Create your own custom images.
• Don’t forget to optimize images and your brand logo.
• Use color wisely and effectively.
• Write an effective headline (use a headline analyzer).
• Use mobile responsive ads.
• Include prices, promotions, and exclusives in your copy.
• Use a relevant landing page.
Why are Google display ad sizes important?
The size of a display ad affects how or even if a user notices it. Differences in sizes can have a significant impact on whether or not an advertisement is effective. Ultimately, you want individuals to click on your advertisement so that you can turn those leads into paying customers rather of just having them see it.
This is where understanding banner ad sizes is useful. In order to optimize the reach of your campaign, it is important for advertisers to choose the appropriate banner size. Although it’s important to keep in mind that a certain banner size cannot ensure the success of a marketing campaign, it is unquestionably a good place to start.
These top-performing sizes represent only the first stepping stone in banner ad creation. There are many other aspects you should consider such as the design methodology behind an advertisement, colors, calls to action, etc.
You should also also consider doing a few different A/B tests to figure out which size works best for the audience you’re targeting.
Let me know down in the comments which best practices you use when doing banner ad design.